{"product_id":"the-big-pink-semi-permanent-hair-dye-150ml","title":"The Big Pink Semi-Permanent Dye","description":"\u003cdiv class=\"pdp-info-sections__section-item\"\u003e\n\u003cdiv class=\"pdp-info-sections__section-header text-commerce-heading-3\"\u003e\u003cstrong\u003eWhat it does\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"bp-richtext-container text-body\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe Big Pink is a conditioning semi-permanent hair dye that transforms hair into the biggest, hottest pink which lasts between 2-30 washes.\u003c\/p\u003e\n\u003cp\u003eDeveloped by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.\u003c\/p\u003e\n\u003cp\u003eFormulated without Bleach, Peroxide or Ammonia.\u003c\/p\u003e\n\u003cp\u003eVegan and Peta-Approved.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pdp-info-sections__section-item\"\u003e\n\u003cdiv class=\"pdp-info-sections__section-header text-commerce-heading-3\"\u003e\u003cstrong\u003eWho it's for\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"bp-richtext-container text-body\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eOur gentle, semi-permanent hair dyes are for all hair types! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. For more vivd result use on bleach blonde hair. The best way to check the colour your hair will go after using this dye is with a strand test.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pdp-info-sections__section-item\"\u003e\n\u003cdiv class=\"pdp-info-sections__section-header text-commerce-heading-3\"\u003e\u003cstrong\u003eWhat's in the box\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"bp-richtext-container text-body\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e1x bottle of 150ml semi-permanent hair dye\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pdp-info-sections__section-item\"\u003e\n\u003cdiv class=\"pdp-info-sections__section-header text-commerce-heading-3\"\u003e\u003cstrong\u003eHow much one kit covers\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"bp-richtext-container text-body\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eOne box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bleach London UK","offers":[{"title":"The Big Pink Semi-permanent hair dye 150ml","offer_id":55327818318206,"sku":"70700234","price":8.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0411\/6021\/2639\/files\/DTC_THEBIGPINK_FRONT_GREY_3000x3000px_18b8bd87-ce91-4cd6-91fc-c06d135d77b1.jpg?v=1762974296","url":"https:\/\/checkout.bleachlondon.com\/products\/the-big-pink-semi-permanent-hair-dye-150ml","provider":"Bleach London UK","version":"1.0","type":"link"}